PRIHA

Chikankari is a centuries-old form of hand embroidery from Lucknow, India, known for its delicate needlework and intricate patterns. Traditionally stitched on cotton, silk, or georgette, it features floral motifs, paisleys, and geometric designs — each piece a quiet celebration of craftsmanship passed down through generations. As a San Francisco-based brand, we at Priha reimagine this craft through a modern lens — blending traditional techniques with contemporary and Southern California desert-inspired tones. Each piece is made in collaboration with artisans who pour years of experience into their work, supporting both slow fashion and cultural preservation. This work sustains the livelihoods of skilled artisans and keeps a centuries-old tradition alive. By combining timeless craftsmanship with modern design, we create clothing with soul, purpose, and a story worth wearing.